Other Sports

Singapore Hockey Federation Joins Forces To Take The Sport To The Next Level

The Singapore Hockey Federation is joining forces with two exciting sponsors this year.

By Andy Penders (@) Friday, April 17, 2015
Singapore Hockey

The Federation has signed a one year contract with Thorb Clothing, a sports apparel line designed and developed by Sports360 and Science in Sports (SiS). The company specialises in advanced sports nutrition for athletes.

Thorb Clothing renewed its commitment with the SHF for its sixth straight year.
Thorb Managing Director Kristian Thorbjornsen is hoping their contribution will provide continued help to the federation and the brand; especially with the SEA Games just around the corner.

“The SEA Games being hosted in Singapore for the first time since 1993 is exciting. This is an opportune platform to push the brand to the next level, to get our brand name out there and hopefully the players will be able to benefit from this partnership and receive added support from the fans.”

Fans will also get a chance to sport some new gear. Thorb will also be introducing Team Singapore hockey t-shirts ahead of this year’s SEA games. Part of the proceeds will go to the charity foundation SportsCares.

UK-Based brand SiS has been supplying the Hockey Federation with high-end supplements since September 2014 and will extend its sponsorship deal until after the SEA Games in June.

SiS Brand Director Suketu C Khabaria:

“We are thrilled to be signing this agreement with the Singapore Hockey Federation and we are hoping to expend this deal to the girls and junior athletes in the near future. We believe it’s important for athletes to receive the right nutritional information early on in their sporting lives.”

The Premier of Western Australia, Colin Barnett, was also on hand during the sponsorship announcements. The State of Western Australia has been an active supporter of hockey in Singapore – donating $50,000 last year to help with promotion, training as well as build stronger sports ties between the two countries.

Andy Penders

Andy Penders is a well known sports broadcaster in Asia having worked for ESPN STAR Sports, Fox Sports and Mio Stadium.

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